N.01 - Sustainability: a shared challenge. One industrial group’s approach

Making sustainability a tool for business, innovation and corporate culture: an Italian chemical group shares its experience and its approach to the challenge.

The video shows how a new awareness is spreading among consumers, who are increasingly demanding greater environmental and social responsibility on the part of companies and requesting clearer information on their products. Today, in response to pressure from opinion-shaping campaigns, this environmentally minded culture has penetrated the world of fashion as well.